Skechers bringing Goodyear's tire technology to shoes

The Goodyear Rubber & Tire Co. is hoping to gain some traction in the footwear market, by bringing its technology for making auto tires to Skechers shoes. Skechers USA Inc. (NYSE: SKX) is collaborating with Goodyear, one of the world’s largest tire companies, on footwear for men, women and kids. The Manhattan Beach, California-based footwear company said it will use Goodyear’s rubber technology in custom Skechers outsoles that aim to “deliver increased grip, stability and durability.” “This…