Bloomberg spending tens of millions more on new ad campaign

From overland expeditions to family adventures, Land Rover has been designing vehicles with composure and capability at their heart for more than 71 years. For the last three decades, the Discovery family has combined contemporary SUV design, unrivalled versatility and advanced technology for families with a spirit of adventure. The new Land Rover Discovery Sport is the latest addition to the bloodline and pushes the boundaries of the premium compact SUV sector with an enhanced exterior design and transformed interior. New vehicle architecture ensures the fastest-selling Land Rover ever produced is now more efficient, technologically-advanced and versatile than ever, keeping its occupants safe and comfortable in all conditions. With new features and the very latest technology, the new Discovery Sport delivers superior interior space and refinement, while its 5+2 interior features a new infotainment interface with the latest connectivity, plus a more flexible seating arrangement with up to 24 combinations for enhanced versatility. Under the skin, Land Rover's new Premium Transverse Architecture (PTA) accommodates efficient new electrified engines, including a 48-volt mild hybrid from launch, to help reduce emissions and fuel consumption. The new body is stiffer than its predecessor, with rigidlymounted subframes that reduce noise and vibration intrusion into the cabin, improving comfort and providing maximum safety in the event of a collision.