Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine

Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine

Business Insider

Published

· Some advertisers who participated in the #StopHateForProfit boycott against Facebook like The North Face and Hershey are returning to the platform.
· New data by Pathmatics shows top spenders, including ones that didn't publicly boycott, spent significantly less on Facebook in July. 
· But Facebook downplayed the...

Full Article