NSA Phone Data Collection Is Set to Shut Down
Credit: One News Page Staff- Published on March 6, 2019
by 👨💻 Simon Baxendale
In the aftermath of the September 11 terrorist attacks, the US government and National Security Agency put a number of new measures in place to help protect citizens across the states. However, some of these methods were met with controversy. It has emerged over the years that the NSA has been able to access and analyze phone calls and texts between millions of people – and it has all been thanks to the Patriot Act of 2001. This legislation helped the NSA access data from supposedly private communications across the US. It was famously brought to public scrutiny in 2013, after whistleblower Edward Snowden made some of the Agency’s actions known.
In the years since, an act was put through Congress to require that all access to such data only be granted with an accompanying court order. That order is about to expire – but according to reports, it seems the NSA is ready to give up on collecting this type of data altogether.
The current Trump administration may not be expected to renew the data collection system, according to congressional aide Luke Murray. CNET advises Murray confirmed the White House had not been making use of such collection for some time. “The administration actually hasn’t been using it for the past six months because of problems with the way in which that information was collected,” the aide confirmed.
“I’m not actually certain that the administration will want to start that back up given where they’ve been in the past six months.”
Murray is a senior aide and security advisor to Kevin McCarty, minority leader of the House of Representatives. While he is regarded as a prominent figure behind the scenes, there is yet to be any comment from either the White House or the NSA on such claims. The NSA, in fact, has declined to comment altogether.
NSA May Be Ending Contested Surveillance Program [video]
The way in which data is accessed and collected has changed immensely over the past decade. With the public more aware of matters regarding privacy than ever before, it is now a very different climate as far as data crunching is concerned. Big firms are being taken to task over the data they hold on us and how they are using it – meaning could the same apply to our government agencies? With the UK having controversially passed a law in recent years to request internet service providers collecting internet browsing history, there may well be a few years of snooping left in the balance.
Credit: BeetTV - Affiliate
Published on March 3, 2019 - 05:12
Vast Data Sets Need Structure To Be Effective: Amnet’s Muldoon
PHOENIX – Between legacy data warehouses and other consumer information, marketers are “drowning in massive amounts of data,” says Art Muldoon of Amnet Group US. Given that some 80% of data is unstructured, “What that means is we’re really trying as marketers to find what are the best sources of data that’s most actionable to help advertisers achieve their audience engagement goals,” the Co-CEO says in this interview with Beet.TV at the IAB Annual Leadership Meeting. “It’s early stages, but on the same side of things we’ve got a lot of great information that if we could structure it well we can really evolve the industry faster than we have over the last eight years,” Muldoon adds. Amnet is the programmatic unit of Amplifi, which is the investment division of Dentsu Aegis Group. Muldoon had been the CEO and Co-Founder of Accordant Media, which Dentsu acquired in 2016. There is so much data available to marketers that it can’t be humanly managed and understood, according to Muldoon. “Let’s understand also that data helps us across the whole advertising process. For advertisers we’re trying to help marketers reach their most important audiences toward engagement that will drive lifetime value of a customer relationship.” In addition to using data to better comprehend consumers, the same information can help to determine their sentiments toward privacy issues. Working with Dentsu’s Merkle division “we’re really focusing on structuring audiences for people based marketing that are specific and valuable to the capabilities within Dentsu.” That is a two-fold process, starting with structuring the audience and identifying the best audience segment, then in real time figuring out “how do you make a decision in the moment as to whether or not that appealing audience segment is available to be engaged with,” says Muldoon. Amnet also employs data to reach and engage with consumers “at a tasteful frequency so that we respect consumers and also deliver the message that’s most impactful for the advertiser.” Asked about privacy concerns, Muldoon notes that IAB attendees—from agencies to platforms, publishers to advertisers—take consumer privacy very seriously. “We all value the ongoing relationship that marketers have with their customers and the consumers and the importance of respecting that relationship, making it specific and personal between the consumer and the brand and creating an environment that both we as consumers celebrate the brands that we choose to interact with and support their businesses as appropriate.” This segment is part of Beet.TV’s coverage of the IAB Annual Leadership Meeting 2019, Phoenix. This series is sponsored by Telaria. Please find additional videos from the series on this page.
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