CBS Forms New Unit Called CBS Eye Max For Innovation, Integration
According to a report by B&C, CBS has announced a new unit called CBS Eye Max that will focus on cross-platform innovation and integrations by identifying and developing opportunities for advertisers across the CBS Television Network and CBS Interactive.
The new initiative, headed by Linda Rene, who is expanding her role as executive VP, primetime sales and innovation at CBS, will work with programming executives at the network and studios, showrunners and clients.
Rene reportedly said, “There is a world of opportunity for branded and custom content across the CBS Television Network and our digital properties.".
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