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GM President: Cadillac Is Returning to Roots, While Innovating for Electric Future

Credit: Cheddar Inc.
Published on February 27, 2019 - Duration: 01:39s

GM President: Cadillac Is Returning to Roots, While Innovating for Electric Future

In the Cadillac brand's long history, the company has made plenty of mistakes γƒΌ some of which occurred in "recent history," according to the president of General Motors.

But as the auto industry readies itself for electric, the brand is reclaiming an old strategy: being itself.

"There's been mistakes," Mark Reuss told Cheddar.

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