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Facebook's New Plan For Groups

Credit: Wochit News
Published on May 1, 2019 - Duration: 00:48s

Facebook's New Plan For Groups

For Facebook, Groups have become a core part of the social media site's new privacy-oriented products.

Business Insider reports that major marketers like Airbnb and Adidas have created successful groups over the past two years, however the strategy requires a different mindset from the one they employ on Facebook's news feed.

Brands are testing out a pixel with groups that tracks what someone did after someone saw a post.

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Facebook's New Plan For Groups

MARCH 29, 2018, FILE PHOTO

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