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Target’s Kristi Argyilan to Keynote #BeetRetreat 2020 in San Juan

Credit: BeetTV - Affiliate
Published on November 11, 2019 - Duration: 06:34s

Target’s Kristi Argyilan to Keynote #BeetRetreat 2020 in San Juan

Kristi Argyilan, pioneering advanced advertising executive, who launched Target's media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7.

She will be joined by executives from Disney, NBC Universal, GroupM, Google, Omnicom Media Group and others.

We interviewed Argyilan recently at Advertising Week in New York.   We have republished the video on this post.

The conference in Puerto Rico will explore how consumer preference is driving the transformation of the TV/premium video business.

It will focus on relevance: on what consumers want: What is the value exchange and where is the upside for programmers, distributors and marketers.

The program will explore creative advertising formats and strategies; direct-to-consumer strategies, the best use of data in audience targeting; addressable delivery; and performance measurement.

The program will explore developments in the U.S. and worldwide.

Confirmed Speakers (as of 11/10) Kristi Argyilan, President,  Roundel at Target Tal Chalozin, CTO & Co-Founder, Innovid Peter Dolchin, Head of Telco and Video Distributor Partnerships, Google Marissa Jimenez, President, Modi Media/GroupM Ashley, Luongo, VP, Advanced TV,Optimized Linear, Addressable, NBCU Noah Levine, CRO, 605 Jason Manningham, GM, Blockgraph, a Comcast company Laura Nelson, SVP, Advertising Solutions, Disney Jonathan Steuer, Chief Research Officer, Omnicom Media Group Dominick Vangeli, VP, Advanced Advertising Products, NBCU The event is sponsored by NBC Universal and Roundel.

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