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Louis Vuitton's diamond as big as a tennis ball steals the show in Paris

Credit: Reuters Studio
Published on January 21, 2020 - Duration: 00:44s

Louis Vuitton's diamond as big as a tennis ball steals the show in Paris

The LVMH-owned brand, which said last week that it was the new owner of the 1,758-carat Sewelo, displayed the glinting, blackened stone at its Place Vendome store in Paris.

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Louis Vuitton's diamond as big as a tennis ball steals the show in Paris

Louis Vuitton made a splash as it showcased its latest purchase on Tuesday (January 21): the world's second-biggest rough diamond.

The company has not said how much it paid for the diamond.

The size of a tennis ball and covered in carbon, it was discovered in Botswana last year and will be cut into gems. Its name, Sewelo, means "rare find" in Setswana, and the stone will be turned into a collection of fine jewelry, according to Lucara, a Canada-based diamond mining company which is partnering with Vuitton and an Antwerp-based manufacturer to produce the gems, and which owns the mine where it was found.

The largest diamond was the 3,106-carat Cullinan diamond, discovered in South Africa in 1905, which yielded high-quality stones.

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