Business Insider reports that Ford will reveal the all-new, 2021 F-150 pickup truck on Thursday evening.
The F-150 has been the bestselling vehicle in the US for 43 straight years.
According to Insider, F-150 has come under intense competitive pressure as Chevy and RAM have launched redesigned full-size pickups.
Even as the pandemic rages pickup-truck sales have held up.
Ford depends on the F-150 as critical cashflow as the company undergoes an $11-billion restructuring.