New Zealand's biggest news outlet is quitting Facebook.
Stuff, the publisher of Stuff.co.nz, has announced it is quitting the social media platform in a trial "inspired by principle".
The announcement has been made amid criticism of Facebook and an ad boycott that has been extending around the world in recent times.
As part of an internal memo, Stuff told its staff of its plan to cease all all activity on Facebook and Instagram, which is a subsidiary of the social networking platform.
Around 953,000 people follow Stuff's account on Facebook, while Stuff's Instagram has around 134,000 followers.
The decision follows a host of big-name brands, such as Coca-Cola, Ford, and the North Face, confirming a boycott of Facebook in relation to its efforts to clamp down on misinformation.