Instagram Launches TikTok Competitor Reels With TikTok’s potential ban in the United States, Instagram is the latest company to hop on the competitor bandwagon.
Reels launched Wednesday on Android and iOS in 50 countries, including the U.S., Japan and Australia.
The new feature, which lives entirely in the Instagram app, allows users to record 15 second videos with the option to add popular music, filters and effects.
Content creators will have the opportunity to gain exposure through the newly-integrated Reels landing spot on Instagram’s Explore page.
Both private and public options are available, meaning users may opt to make their videos discoverable or post solely to their feeds.
