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Alicia Keys Is Teaming Up With E.L.F. Beauty Brand

Video Credit: Wochit News
Published on August 6, 2020 - Duration: 00:32s

Alicia Keys Is Teaming Up With E.L.F. Beauty Brand

Alicia Keys and cosmetic brand E.L.F.

Are pairing up to offer a new beauty line.

The award-winning singer-songwriter is teaming up with the cosmetics company for a new skin-care line.

According to Allure, the new venture will be a full-blown "lifestyle beauty brand".

Kory Marchisotto, E.L.F.'s chief marketing officer says Keys is iconic and inspirational.

The brand will offer dermatologist-developed cruelty-free products.

The new line is expected to launch sometime in 2021.

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