It all started with a black ganache cake featuring a gold Black Lives Matter fist.
Natalie Brown, baker and owner of Natty Cakes posted a photo of her creation on social media, auctioning off the cake with all proceeds donated to support the Black Lives Matter movement.
Met with an outpouring of support and multiple bidders, “Do Better Cakes” was born.
Purchasers can customize the flavor and design of their Do Better Cake, as well as choose an organization dedicated to ending racial injustice to receive 100% of the proceeds.
“My overarching goal with the Do Better Cakes is to really just keep the conversation alive,” said Brown.
“It's not just a trend, it's not just a blip.
This is, you know, people's l...