Premier Inn Limited is a British limited service hotel chain and the UK's largest hotel brand, with more than 800 hotels, with over 72,000 rooms. It operates hotels in a variety of locations including city centres, suburbs and airports, competing with the likes of Travelodge and Ibis hotels. The company was established by Whitbread as Travel Inn in 1987, to compete with Travelodge. Whitbread bought Premier Lodge in July 2004 and merged it with Travel Inn to form the current business under the name Premier Travel Inn, which was then shortened to the current name in October 2007. Premier Inn accounts for 70% of Whitbread's earnings.