Liberal government turning to influencers to get its message to younger Canadians

Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago - a side hustle that helped to scratch a creative itch. They never imagined it would lead them down some of the most powerful political corridors in Canada. Mathu and Gordon - Steph & Den, as they're known online - were among several content creators invited to Tuesday's federal budget lockup. It's an invitation typically reserved for experts, stakeholders and mainstream media. But the federal Liberals are embracing influencers as they seek to win back disillusioned millennials, gen-Z voters and others who consume information through social media.