By focusing on your product and customers and automating everything else as much as possible, you'll have a better product, happier customers and cheaper marketing through word-of-mouth referrals. And it's nice to be able to hold onto your equity, too.

By focusing on your product and customers and automating everything else as much as possible, you'll have a better product, happier customers and cheaper marketing through word-of-mouth referrals. And it's nice to be able to hold onto your equity, too.