AirPods share of market shrinks to one-third, down from nearly half in 2019
In a growing overall market, Apple is losing its grip on the true wireless earbud market as competitors release cheaper alternatives to Apple's AirPods.
It's well documented that Apple helped to establish the true wireless earphones market. In 2019, Apple saw over 80% growth in AirPods sales in the fourth quarter, selling 43.4 million units. AirPods accounted for nearly half of all TWS earphone sales in 2019.However, even though Apple is expected to sell 82 million units this year, its iron-clad grip on the TWS earbud market is loosening and may be down to just one-third of the total market in 2020.
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