Italy fines Apple 10M euro over water resistance marketing

Apple has been hit by a fine from the Italian Antitrust Authority for 10 million euro ($12M) over claims it misled consumers in marketing the water-resistance of its iPhones.

Levied on Monday, the fine from the regulator was laid against Apple Distribution International and Apple Italia SRL, over two commercial practices in how it marketed iPhones, ranging from the iPhone 8 until the iPhone 11 generation. The issues largely relate to Apple's advertising for water resistance features of its devices.In its advertising, Apple says its iPhones can withstand water for depths ranging from 1 meter to 4 meters, and for up to 30 minutes. On the first count, Apple was accused of not properly clarifying to consumers that the depths and timing work under specific conditions, such as lab-controlled testing with static and pure water.

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