Black Friday online sales hit a new record this year as pandemic-wary Americans filled virtual carts instead of real ones. Consumers spent an estimated $9 billion on U.S. retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping. That was a 22% increase over the previous record of $7.4 billion set in 2019. Meanwhile, traffic to physical stores plummeted as retailers tried to prevent crowds by cutting their...
Full ArticleBlack Friday sees record online as US shoppers stay home
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