e.l.f. Cosmetics Debuts TikTok Shop Super Brand Day

NEW YORK--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) announced today its biggest brand, e.l.f. Cosmetics, will be the first brand featured in a TikTok Shop Super Brand Day, running March 31-April 3, 2024. This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop. The highlight of e.l.f.’s Super Brand Day, which puts the brand front and center on the platform,