Green claims would need hard proof under proposed EU law
Strasbourg, France (AFP) Mar 12, 2024
Claims that products sold in the EU are carbon-neutral, "biodegradable" or "less polluting" will need backing up with hard facts under proposed new rules backed by EU lawmakers on Tuesday. The proposal is the latest push by the European Parliament to clamp down on greenwashing, following the final adoption last month of a law banning broad, generic claims such as labelling products "eco-fri