HUL to rebrand Fair & Lovely cream

Hindustan Unilever (HUL) said it will drop the word “fair” from its skin lightening cream Fair & Lovely, as part of rebranding its flagship brand. The move comes after J&J decided to exit the fairness cream category in India and Middle East over rising protests related to gender discrimination and stereotyping based on the colour of skin, following the death of George Floyd in the US.