How a sports-gear company created the first virtual trade show for the outdoor industry, where media personalities and influencers can connect with brands in a video-game-style simulation
· Outdoor Retailer is the largest biannual trade show for the outdoor industry, but it had to cancel its summer exposition due to COVID-19.
· Gearmunk, a gear review platform, configured a virtual solution: the Thin Air Outdoor Media Show, which will run June 24 to June 26.
· It's being recognized as the first virtual trade...