YouTube's top sales exec breaks down its new pitch for TV dollars and why it's betting on advertising on content that goes beyond its most popular influencers

Business Insider

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· *YouTube is rolling out a new program called YouTube Select that replaces its existing Google Preferred ad program aimed at big TV advertisers.*
· *YouTube is pitching a wide amount of content to advertisers, including its growing TV viewership that reaches 100 million people a month.*
· *The pitch comes as advertisers are...

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