'It's become a CMO-level priority': Roku's chief marketer shares how it's cashing in on the streaming boom during the pandemic and pitching advertisers at the NewFronts

· Business Insider has launched a regular series where we talk to chief marketing officers about how they are confronting challenges from data-driven marketing to in-housing.
· Roku is one of the companies poised to benefit as the coronavirus pandemic accelerates the shift from cable to streaming.
· In the latest installment...