Why Serena Williams Teamed Up With Rémy Martin for Its Super Bowl Advertising Debut
The Super Bowl is known for its non-stop barrage of beer ads. But this year, there will be a new player on the field: Rémy Martin, the cognac from parent company Rémy Cointreau. And to help the 60-second spot (titled “Inch by Inch”) pop, the company is betting that one of the greatest athletes of…
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