Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles

Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles

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Grammy-winning artist Beyoncé reached a deal with Adidas in 2019 after launching the Ivy Park brand in 2016. Beyoncé and Adidas AG have decided to end their fashion partnership, according to people familiar with the matter, splitting up after years of lackluster sales for her Ivy Park line of…

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