Meta looks to add ‘retention-driving hooks’ as Threads users flee ‘Twitter-killer’ app

Meta looks to add ‘retention-driving hooks’ as Threads users flee ‘Twitter-killer’ app

Upworthy

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Meta executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives…

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