Levi's CEO says he washes his jeans by wearing them into the shower

Levi's CEO says he washes his jeans by wearing them into the shower

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None Whether or not jeans should be washed — and how often — has been a hot debate among denim lovers. • None Levi Strauss CEO Chip Bergh once said that he completely keeps his jeans out of the washing machine. • None He recently told CNBC that if his jeans get "really gross" he washes them on his…

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