Solo Stove CEO’s Job Goes Up in Smoke After Viral Snoop Dogg Campaign Backfire

Solo Stove CEO’s Job Goes Up in Smoke After Viral Snoop Dogg Campaign Backfire

Upworthy

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Snoop Dogg’s ‘giving up smoke’ marketing stunt with smokeless firepit company Solo Brands didn’t increase sales as intended, and it ended up costing the company’s CEO his job. The ad, which included the rapper posting a vague message on Instagram to tell followers he’s ‘giving up smoke,’ went…

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