What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert

What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert

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In 2022, the question was asked whether Florida Governor Ron DeSantis is the future of the Republican Party. Less than a year and a half later, the answer, at least for now, is not quite. DeSantis’s presidential campaign was a marketing failure, pure and simple. What went wrong with it makes for…

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