Yum China's low-price strategy pay off as diners tighten their purse strings

Yum China's low-price strategy pay off as diners tighten their purse strings

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HONG KONG -- Yum China Holdings, the operator of KFC and Pizza Hut chains in the mainland, is keeping prices low to lure increasingly cost-conscious consumers to boost traffic and revenue amid a slowing economy. "We have strategically enriched our menus with entry price point products to attract…

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