Campus Brewing Company's 'Black is Beautiful' collaboration

Interview with Sonseeahray Tonsall

IN SAN ANTONIO TEXAS ISSPEARHEADING IN NATIONWIDECOLLABORATION CALLED BLACK ISBEAUTIFUL AND JOINING IN ONTHE EFFORT IS CAMPUS BREWINGCOMPANY IN WEST SACRAMENTO,GENERAL MANAGER PETER HALLDORF IS HERE WITH US LIVE TOSHARE MORE ABOUT THISINITIATIVE.

PETER YOU THERE.SO NICE THAT YOU'RE HERETODAY, OK BLACK IS BEAUTIFULIS A MONITOR THAT INVOLVED INTHE 60'S CHALLENGING VERYNARROW BEAUTY IDEAS BEING HELDUP IN SOCIETY IN NOW THATPHRASE IS BEING USED IN THISCOLLABORATION TELL US HOW ITALL WORKS.SO IT'S GOING TO BE VERYSIMILAR TO THE WAY THERESILIENCE OF BEER WORKED WHENSIERRA NEVADA DID THAT BEERFOR THE CAMP FIRE RELIEF.BASICALLY THE WEATHERED SOULS,BREWING COMPANY SENT OUT ARECIPE TO USE.

SO WE'RE ALLGOING MAKE THE SAME BEER WHICHIS AN IMPERIAL STOUT, THEIRDESCENT, THE LABEL AS WELLLOOKS PRETTY SLICK.

WE REALLYLIKE IT.

AND THE IDEA IS THATEVERY BREWERY CHOOSES A LOCALCHARITY TO GIVE THE PROCEEDSFROM BEER TO.

SO WE CAN ALLHELP OUR LOCAL YOU KNOW.

DEALWITH THIS MAJOR ISSUE.IS IT THAT YOU ALL WANT TOJUMP IN AND GET INVOLVED INTHIS COLLABORATION.WILL WE HEAR OF ALL WE SEEOURSELVES YOU KNOW COMMUNITYFIRST AND A BREWERY SECOND WEWANT TO BE A PLACE WHEREEVERYBODY AND ANYBODY CANGATHER AND HAVE A GOOD TIME SODOING SOME LIKE THIS THEBENEFITS OUR LOCAL COMMUNITYIS REALLY IMPORTANT TO US.AND THIS TOUCHING ON THATIDEA OF COMMUNITY CENTER A LOTOF PEOPLE IN THE AREA MAY KNOWWHERE YELLOW BREWING COMPANYIS BUT THEY MAY NOT HAVE HEARDOF CAMPUS.

THIS IS ACTUALLYONE IN THE SAME YOU ALL ARE INTRANSITION KIND OF AROUND THATLEARNING AND COMMUNITY CENTERCONCEPT EXPLAIN THAT.YEAH EXACTLY SO YOU LITTLEBREWING COMPANY ISTRANSITIONING FULLY INTOCAMPUS BREWING COMPANY IT'S APROJECT THAT'S BEEN IN THEWORKS FOR A WHILE UNFORTUNATELOCKED DOWN TIME HAS GIVEN USTIME TO WORK ON THE PHYSICALREBRANDING WE DEFINITELY WANTTO JUST LEAN INTO MOREEDUCATION AND COMMUNITY ASCAMPUS BREWING COMPANY.LOTS OF EDUCATION HAPPENSTHEIR FULL DISCLOSURE HAS BEENA LOT OF TIME IN THE ROOM,YOU'RE STANDING AND TAKINGYOGA CLASSES BECAUSE BEFORECOVID THAT WAS ONE OF THETHINGS THAT YOU OFFER THEIR WEHOPE TO SEE THAT BACK.YES AS SOON AS WE'REALLOWED TO AND TELL US WHATLOCAL ORGANIZATION THEPROCEEDS FROM THE SALE OFBLACK IS BEAUTIFUL WILL BEGOING TO.YES WE'RE GOING TO BEWORKING WITH THE SACRAMENTO,BLACK CHAMBER OF COMMERCE ANDTHEIR CHARITABLE TO GIVE OURPROCEEDS TO THEM.SOUNDS GOOD AND MOSTIMPORTANTLY FOR EVERYBODYWHO'S NOW EXCITED ABOUT THIS ALOT OF PEOPLE ARE EXCITEDABOUT THE PARADISE PIER THATYOU MENTION I KNOW I BOUGHTSOME FOR FOLKS FOR CHRISTMASPRESENTS BECAUSE I WANTED TOSUPPORT THE CAUSE WHEN WILLTHIS YEAR BE READY FORCUSTOMERS TO COME YET.YOU KNOW EVERYBODY IS ALITTLE DIFFERENT THE WAY ITCOMES OUT TIMING WISE, BUTUSUALLY A COUPLE OF WEEKS IS APRETTY GUESS THE ONE THAT WILLBE AVAILABLE.SO KIND OF MIDDLE OF JULYTHEN IS WHEN WE SHOULD BELOOKING FOR IT YET.YOU'RE LIKELY IN THE MID TOLATE JULY.GREAT I'M SURE YOU'LL GET ALOT OF CALLS PEOPLE CHECKINGTO SEE IS DONE YET IS IT READYYET.

THANK YOU SO MUCH FORSHARING YOUR PARTICIPATION INTHIS COLLABORATION WITH US.YEAH THANKS SO MUCH FOR