ky brewers 7.14.20

C1 3 across the country -- and here in kentucky -- you may have seen on social media -- using the hashtag black is beautiful beer.

Breweries across the u-s are selling the new beer -- which is exciting for brew fans... but it's the message behind the pour that's sparking conversation.

According to its website, gdk fs img ctr:black is beautiful collaboration source: black is beautiful beer blk is beautiful.jpg the effort seeks to quote: "raise awareness for the injustices people of color face daily... and raise funds for police brutality reform and legal defenses for those who have been wronged."

More than a thousand breweries have joined in the cause... including seven here in kentucky... gdk fs img ctr:kentucky breweries participating in initiative source: black is beautiful beer black is beautiful beer.jpg they include: ethereal, mirror twin and pivot brewing here in lexington.

Those who take part are asked to donate 100-percent of the beer's proceeds to local foundations supporting the mission, among other requests.

Other breweries interested in joining the cause can still sign up.

Just visit the website: black is beautiful dot beer.