Amazon stock price hits fresh record highs as it prepares to launch a new luxury fashion platform

Shares of Amazon (NASDAQ: AMZN) printed a fresh all-time high today on reports that the e-commerce giant plans to roll out a luxury brand fashion platform in September.  Fundamental analysis: Challenges ahead According to a report in Women’s Wear Daily, Amazon is working for a long time on a new platform that will offer an opportunity to a number of European and American brands to present its products online. Accordingly, luxury brands will be enabled to completely customize their virtual stores.  This way, luxury fashion brands will hope to capitalize on Amazon’s unparalleled network of suppliers. The report adds that