A new survey of marketers who control $46 billion in annual spending shows how much they've cut their influencer budgets in 2020

· Ad spending on influencer marketing has fallen 22% in the first half of 2020, according to a new survey of marketers conducted by the World Federation of Advertisers.
· A drop in sponsored post opportunities has forced many influencers to lean into alternative revenue streams like merchandise, direct-to-consumer products,...