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Disney Creates Direct-To-Consumer Unit

Credit: Wochit
Published on March 14, 2018 - Duration: 00:31s

Disney Creates Direct-To-Consumer Unit

Walt Disney Co announced a reorganization on Wednesday that will create a new direct-to-consumer and international unit to reflect the company’s priorities as it adapts to a rapid shift toward online and mobile viewing.

Kevin Mayer, the company’s chief strategy officer, was named chairman of the new division, which will oversee the launch of a family-oriented streaming service in late 2019, Disney said in a statement.

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